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An American Tradition since 1878

Hey, you! Yeah, you. The Genny fan. We see you, busting your a** to get it done. We know what it’s like to put your all into what you do. To do it YOUR way. Hell, we’ve been brewing world-class beers for over 140 years! How? Blood, sweat, tears, and cold beers! That’s how it’s done!

So, let’s see how you do it! Show us how it’s done this summer—grilling, mowing, construction, getting that engine running again—we want to see it all. Any project that involves hard work, know-how and a cold Genesee afterwards is fair game.


That's How it's Done: Watkins Glen

We’re proud to be fueling fans at Watkins Glen International during the 2019 racing season! We’re going back to the races as the official beer of Watkins Glen, and we’re ready to make this summer a memorable one with fun and unique opportunities for fans of both WGI and Genesee. If you love motorsports, great beer and the great outdoors, get ready to get revved up and join us this summer at The Glen!

#ThatsHowItsDone

Head to Facebook, Instagram or Twitter and tag @geneseebrewery in your pics along with the hashtag #ThatsHowItsDone. We’ll share our favorites on our website for all to see!

  • An Instagram User

    Photo from #geneseebeer on Instagram on null at 12/5/19 at 7:30PM

    Little upstate action #geneseebeer #upstateny #sky #newyork #cityscape #sonya7iii

  • An Instagram User

    Photo from ◉The Genesee Brewery on Instagram at 11/27/19 at 8:16PM

    #geneseebrewery
    #brewhouse
    #hometown
    #hometownpride
    #mybeermyrules
    #theguywholovesbeer ...Read More

  • An Instagram User

    Photo from ◉The Genesee Brewery on Instagram on null at 11/15/19 at 2:01PM

    home sweet home

  • An Instagram User

    Photo from #thatshowitsdone on Instagram on null at 12/4/19 at 2:23PM

    Just an snowy afternoon creamer with the doggos #originalcreamale #freshbeer #freshair ...Read More

  • An Instagram User

    Photo from ◉The Genesee Brewery on Instagram on null at 11/15/19 at 8:21AM

    It's Friday, who needs a drink
    Founded in 1878, The Genesee Brewery is in the Top 15 oldest ...Read More

  • An Instagram User

    Photo from #geneseebeer on Instagram on null at 11/30/19 at 6:19PM

    After a long week it’s finally time to crack one open #supportyourlocalbrewery #thinknydrinkny ...Read More

  • An Instagram User

    Photo from #geneseebeer on Instagram on null at 11/17/19 at 2:29PM

    this #beautiful day ❤️🦌 #deerseason #huntingseason #remington308 #genesee #geneseebeer

  • Get the elbow grease ready. Looks like the Northeast is gonna be earning their beers today. #ThatsHo ...Read More

    Photo from #thatshowitsdone on Twitter on GeneseeBrewery at 11/12/19 at 1:48PM
  • An Instagram User

    Photo from #geneseebeer on Instagram on null at 11/28/19 at 3:18PM

    If you’re not fryin’, you’re not tryin’. (Swipe for a nice bubbly slo-mo)
    #turkey ...Read More

  • An Instagram User

    Photo from #geneseebeer on Instagram on null at 11/16/19 at 8:09AM

    Anyone had a Genesee beer before? Just wondering 🤔😏
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  • An Instagram User

    Photo from ◉The Genesee Brewery on Instagram on null at 11/10/19 at 5:47PM

    Got’dern Mecca, I tell you!