OFFICIAL RULES
THE GENESEE "GEAR UP FOR THE GREAT OUTDOORS WITH GENESEE" SWEEPSTAKES
NO PURCHASE NECESSARY TO ENTER OR WIN.
MUST BE 21 YEARS OF AGE OR OLDER AND HAVE AN INTERNET CONNECTION.

ELIGIBILITY: The Genesee "Gear Up for the Great Outdoors with Genesee" Sweepstakes (the "Sweepstakes") begins at approximately 12:00 AM Eastern Time ("ET") on 10/08/13 and ends at 11:59:59 PM EST on 11/09/13 (the "Sweepstakes Period"). The Sweepstakes is open to legal US residents 21 years of age or older. Employees of the Genesee Brewing Co. ("Sponsor"), Sponsor's advertising/promotions agencies, alcoholic beverage licensees, and their respective parent, subsidiary, and affiliated companies, and the immediate family members of the foregoing residing in the same household are not eligible to participate. By participating, entrants agree to be bound by these Official Rules and the decisions of the Sponsor.

HOW TO ENTER: During the Sweepstakes Period access the Genesee Brewery fan page at http://www.facebook.com/geneseebrewery and click on the "Gear Up for the Great Outdoors with Genesee" Sweepstakes promotion link. You will need to "Like" the Genesee Brewery fan page before entering the Sweepstakes. Follow the instructions and provide the information requested to submit an entry. Entries will be deemed made by the authorized account holder of the e-mail address used at the time of entry. The "authorized account holder" is defined as is the natural person who was assigned by an Internet access provider or on-line service provider responsible for assigning email addresses for the domain associated with the email address used to enter the Sweepstakes. Incomplete entries will not be acknowledged, accepted, or returned. The use of automated entry devices of any kind is prohibited. The Sweepstakes Period is comprised of five (5) periods (each referred to as an "Entry Period"):

Entry Period   Beginning on or around Ending   Drawing Date (on or around)
  112:01 AM EST on 10/08/13   11:59 PM EST on 10/13/13   10/14/13
  212:01 AM EST on 10/14/13   11:59 PM EST on 10/20/13   10/21/13
  312:01 AM EST on 10/21/13   11:59 PM EST on 10/27/13   10/28/13
  412:01 AM EST on 10/28/13   11:59 PM EST on 11/03/13   11/04/13
  512:01 AM EST on 11/04/13   11:59 PM EST on 11/09/13   11/11/13

There is a limit of one entry per person or email address per Entry Period. If multiple entries are received from the same person or email address during any one Entry Period, the first entry will be accepted and the others will be disqualified.

PRIZES: On or around each Drawing Date, ten winners (each a "Winner") will be randomly selected, subject to confirmation of eligibility, from among all eligible entries received by the close of each Entry Period. There will be a total of fifty (50) Winners in the Sweepstakes. Non-winning entries from each Entry Period remain eligible for subsequent Entry Period drawings. Each Winner will be notified by phone or e-mail and will be awarded one (1) Genesee-branded camouflage backpack (the "Prize"). The Approximate Retail Value (ARV) of each Prize is $18.40. The total ARV for all Prizes to be awarded is $920.00. The odds of winning a Prize during any given Entry Period will depend on the number of eligible entries received during that Entry Period plus the number of non-winning entries from previous Entry Periods as applicable. For the name and address (city and state) of the Winners, send a self-addressed, stamped envelope, postmarked by 11/11/13 to "Genesee Gear Up for the Great Outdoors with Genesee Sweepstakes Winner's List", 5 Bartlett Bay Road, South Burlington, VT 05403. Prizes will be awarded unless Sponsor cannot obtain releases from potential winners in a timely manner in which case all Prizes may not be awarded. Any and all other costs and expenses not specifically mentioned herein including, but not limited to, taxes and personal expenses, are each Winner's responsibility to pay. Prizes will be shipped to Winners. No alcohol is being awarded as a Prize.

CONDITIONS: There is a limit of one (1) Prize per person or household during the Sweepstakes Period. Sponsor reserves the right to substitute a Prize with a prize of equal or greater value. If Sponsor is unable to receive personal confirmation from a Winner of being selected as a Winner within three (3) days from the first notification attempt, or if a Winner (i) fails to complete and return all requested documents by the date specified by the Sponsor, (ii) is found to be ineligible, or (iii) fails to comply with the Official Rules, the Prize will be forfeited and an alternate winner will be selected. The acceptance or use of the Prize constitutes permission for Sponsor to use Winner's name and address (city and state) for promotional purposes on a worldwide basis, and in all forms of media, in perpetuity, without notice or further compensation. Winners will be issued an IRS Form 1099 for prizes valued in excess of $600.00. Winners may be required to submit proof of age and residency. Winners agree to release, discharge, indemnify, and hold harmless the Sponsor and Facebook Inc., their respective parent companies and affiliates and their respective directors, officers, employees, and agents, from any claims due to any injuries, damages or losses to any person (including death) or property, resulting in whole or in part from acceptance or use of the Prize, or participation in the Sweepstakes. No substitutions are allowed and the Prize may not be transferred, conveyed or auctioned. All information provided to enter this Sweepstakes is subject to Sponsor's Privacy Policy which can be found at www.GeneseeBeer.com. No purchase necessary. A purchase will not increase chances of winning.

LIMITATIONS ON LIABILITY: Sponsor, Facebook, Inc., and their respective parents, subsidiaries and affiliated companies, advertising, promotion or production agencies and all of their respective officers, directors, representatives, agents and employees are not responsible for lost, late, delayed, inaccurate, incomplete, or misdirected entries, or for electronic, network or computer failures or malfunctions, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmissions that may limit a user's ability to participate in this Sweepstakes, or for other hardware, software or technical errors of any kind including any injury or damage to any person's computer related to or resulting from participating in the Sweepstakes, or for other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise, relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, or with respect to any Sweepstakes-related materials. All entries become the property of the Sponsor. The Sweepstakes is subject to all applicable federal, state and local laws. Any person attempting to defraud or in any way tamper with the mechanics or logistics of this Sweepstakes will be declared ineligible and may be prosecuted. Sponsor is not responsible for lost or stolen Prizes once shipped. If, for any reason, the Sweepstakes is not capable of being conducted as planned because of tampering, intervention, fraud, technical failures, or any other reason (each an "Intervening Cause"), which affects the security, fairness, or proper execution of the Sweepstakes, Sponsor reserves the right to modify or cancel the Sweepstakes if prior to the end of the Sweepstakes Period, or otherwise award the Prizes through a drawing from all eligible entries received which, in Sponsor's discretion, were not affected by the Intervening Cause. Any disputes regarding this Sweepstakes shall be governed by New York law and resolved in courts located in Erie County, New York. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorney fees. With regard to the Prize being awarded, Sponsor makes no express or implied warranty of merchantability or fitness for a particular purpose. Entrant waives any claim for punitive, incidental and consequential damages. Void where prohibited.

SPONSOR: Genesee Brewing Co, 445 St. Paul St., Rochester, NY 14605. Facebook Inc. does not endorse Sponsor's products and is not affiliated with the Sweepstakes. Information provided to enter the Sweepstakes is being provided to Sponsor and not to Facebook. Trademarks used are the property of their respective owners and are used for purposes of providing a general prize description.