OFFICIAL RULES
GENESEE "FATHER'S DAY GIFT CARD GIVEAWAY" SWEEPSTAKES
NO PURCHASE NECESSARY TO ENTER OR WIN.
MUST BE 21 YEARS OF AGE OR OLDER AND HAVE AN INTERNET CONNECTION.

ELIGIBILITY: The Genesee "Father's Day Gift Card Giveaway" Sweepstakes (the "Sweepstakes") begins at approximately 12:00 AM Eastern Standard Time ("EST") on 05/20/12 and ends at 11:59:59 PM EST on 06/16/12 (the "Sweepstakes Period"). The Sweepstakes is open to legal US residents 21 years of age or older, excluding all residents of California. Employees of Genesee Brewing Company ("Sponsor"), Sponsor's advertising/promotions agencies, alcoholic beverage licensees, and their respective parent, subsidiary, and affiliated companies, and the immediate family members of the foregoing residing in the same household are not eligible to participate. By participating, entrants agree to be bound by these Official Rules and the decisions of the Sponsor.

HOW TO ENTER: During the Sweepstakes Period access the Genesee Brewery fan page at http://www.facebook.com/GeneseeBrewery and click on the Genesee "Father's Day Gift Card Giveaway" promotion link. You will need to "Like" the Genesee Brewery fan page before entering the Sweepstakes. Follow the instructions and provide all required information including your story as to why your father deserves the Prize. There is a limit of 251 characters including spaces and punctuation. Entries will be deemed made by the authorized account holder of the e-mail address used at the time of entry. The "authorized account holder" is defined as the natural person who is assigned to an email address by an Internet access provider, on-line service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted e-mail address. Incomplete entries will not be acknowledged, accepted, or returned. The use of automated entry devices of any kind is prohibited. The Sweepstakes Period is comprised of four (4) weekly periods (each referred to as an "Entry Period"):

Entry Period   Beginning on or around Ending   Drawing Date (on or around)
  112:01 AM EST on 05/20/12   11:59 PM EST on 05/26/12   05/30/12
  212:01 AM EST on 05/27/12   11:59 PM EST on 06/02/12   06/06/12
  312:01 AM EST on 06/03/12   11:59 PM EST on 06/09/12   06/13/12
  412:01 AM EST on 06/10/12   11:59 PM EST on 06/16/12   06/20/12

There is a limit of one entry per person per email address per Entry Period. In case of multiple entries within any one Entry Period from any one person or e-mail address, only the first entry will be accepted.

PRIZES: Five (5) winners (each a "Winner") will be selected, subject to confirmation of eligibility, from among all eligible entries received by the close of each Entry Period for a total of thirty (20) Winners. Non-winning entries from each Entry Period remain eligible for subsequent drawings. Each Winner will be notified by phone or e-mail and will be awarded one (1) $50.00 gift card from Dick's Sporting Goods ("Prize"). The Approximate Retail Value (ARV) of each Prize is $50.00. The total ARV for all Prizes to be awarded is $1,000.00. The odds of winning a Prize during any given Entry Period will depend on the total number of eligible entries received during that Entry Period together with the total number of non-winning entries from previous Entry Periods. Any and all other costs and expenses not specifically mentioned herein including, but not limited to, taxes and personal expenses, are each Winner's responsibility to pay. Prizes will be mailed to each Winner. Each Winner is responsible for purchases in excess of the ARV of the awarded Prize. No alcohol is being awarded as a Prize.

CONDITIONS: Prizes are redeemable at any Dick's Sporting Goods store located in the United States and online at www.dickssportinggoods.com. There is a limit of one (1) Prize per person during the Sweepstakes Period. Sponsor reserves the right to substitute a Prize with a prize of equal or greater value. Each Winner will be required to execute an Affidavit of Eligibility and Liability/Publicity Release and return same within five (5) days from receipt. If Sponsor is unable to contact a Winner within five (5) days from the first notification attempt, or if the Winner (i) fails to complete and return all requested documents by the specified date, (ii) is found to be ineligible, or (iii) fails to comply with the Official Rules, the winner will be disqualified and an alternate winner will be selected. The acceptance or use of the Prize constitutes permission for Sponsor to use Winner's name and address (city and state) for promotional purposes on a worldwide basis, and in all forms of media, in perpetuity, without notice or further compensation. Entrant agrees to allow Sponsor to post the entrant's story, with or without any identifying information, on Sponsor's Facebook and/or Sponsor's company website for public viewing. Sponsor reserves the right to select certain stories for posting and not all stories may be posted. Winners will be issued an IRS Form 1099 for prizes valued in excess of $600.00. Winners agree to release, discharge, indemnify, and hold harmless the Sponsor, Facebook Inc., Dick's Sporting Goods, Inc., their respective parent companies and affiliates and their respective directors, officers, employees, and agents, from any claims due to any injuries, damages or losses to any person (including death) or property, resulting in whole or in part from acceptance or enjoyment of the Prize, or participation in the Sweepstakes. No substitutions are allowed and the Prize may not be transferred, conveyed or auctioned. All information provided to enter this Sweepstakes is subject to Sponsor's Privacy Policy which can be found at www.facebook.com/GeneseeBrewery. A purchase will not increase chances of winning. Use of the Prize is subject to all terms and conditions of the issuer of the gift card Prize.

LIMITATIONS ON LIABILITY: Sponsor, Facebook, Inc., Dick's Sporting Goods, Inc., and their respective parents, subsidiaries and affiliated companies, advertising, promotion or production agencies and all of their respective officers, directors, representatives, agents and employees are not responsible for lost, late, delayed, inaccurate, incomplete, or misdirected entries, or for electronic, network or computer failures or malfunctions, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmissions that may limit a user's ability to participate in this Sweepstakes, or for other hardware, software or technical errors of any kind including any injury or damage to any person's computer related to or resulting from participating in the Sweepstakes, or for other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise, relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, or with respect to any Sweepstakes-related materials. All entries become the property of the Sponsor. The Sweepstakes is subject to all applicable federal, state and local laws. Any person attempting to defraud or in any way tamper with the mechanics or logistics of this Sweepstakes will be declared ineligible and may be prosecuted. Sponsor is not responsible for lost or stolen gift cards once awarded. If, for any reason, the Sweepstakes is not capable of being conducted as planned because of tampering, intervention, fraud, technical failures, or any other reason (each an "Intervening Cause"), which affects the security, fairness, or proper execution of the Sweepstakes, Sponsor reserves the right to modify or cancel the Sweepstakes if prior to the end of the Sweepstakes Period, or otherwise award the Prizes through a drawing from all eligible entries received which, in Sponsor's discretion, were not affected by the Intervening Cause. Any disputes regarding this Sweepstakes shall be governed by New York law and resolved in courts sitting in Erie County, New York. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorney fees. Entrant waives any claim for punitive, incidental and consequential damages. Void where prohibited.

WINNERS LIST: For the name and address (city and state) of the Winners, visit www.GeneseeBeer.com/FathersDay/Winners between 06/02/12 and 07/07/12.

SPONSOR: Genesee Brewing Company, Rochester, NY. Facebook Inc., and Dick's Sporting Goods, Inc., do not endorse Sponsor's products and are not affiliated with the Sweepstakes. Information provided to enter the Sweepstakes is being provided to Sponsor and not to Facebook.