1917 Louis A. Wehle moves to Buffalo to become head brewmaster at the Lang Brewing Company.
1919 The 18th Amendment closes America 's breweries. Genesee shuts its doors and dismantles its equipment. Louis A. Wehle turns his talents to the baking business. The Wehle Baking Company pioneers the home delivery of fresh baked goods.
1929 Louis A. Wehle sells his baking business to Boston 's Hathaway Bakery for $1.3 million.
1932 In February Congress passes a resolution to repeal prohibition. (The resolution becomes the 21st Amendment on December 5th, 1933). Flush with cash from his bakery sale and eager to return to the beer business, Louis A. Wehle purchases the former Genesee brewery and parts of the Bartholomay brewery. The new Genesee Brewing Company is incorporated July 8th.
1933 Genesee begins shipping beer April 27, 1933. A victory party is held at the Powers Hotel. Four hundred invitations are mailed. More than 4,000 attend. Genesee's Liebotschaner Beer is pronounced best of Rochester 's post repeal brews. Louis A. Wehle says he will be happy to sell 100,000 barrels. He exceeds his first year forecast by 50,000 barrels. 12 Horse Ale is also introduced. Wehle designs America 's only 12 - horse hitch. Genesee 's 12 Horse Team becomes the brewery's first famous trademark.