- Local Brewery staff proposed the project to North American Breweries (the parent organization that will fund it).
- The staff (some of whom have worked for the brewery for 30-plus years), with the help of outside engineers, architects and developers, assessed all three buildings with no bias toward a particular structure. The intent was to fully restore one building and create a destination for Genesee Beer.
- Assessments looked at the following:
- Structure and safety
- Layout of space
- Cost to rehabilitate old building
- Location/accessibility
- Based on the assessment, NAB chose to invest $2.6 million to develop the Genesee Brew House site in the old packaging center, a historic and abandoned building on Cataract Street that:
- is structurally sound
- has a wide open floor-plan, conducive to creating a museum, microbrewery, pub
- costs much less to restore compared to other brewery-owned buildings
- overlooks High Falls
- Once the Brewery chose to fully restore the packaging center, officials put the other buildings up for sale.
- More than a dozen developers toured and assessed the buildings with the hopes of purchasing them.
- Serious buyers concluded that the cost to rehabilitate the space was prohibitive.
- Just to stabilize the building at 13 Cataract would cost $2 million and then to restore the space and make it useable would cost an additional $5 to $8 million.
- The Genesee Brew House project hinges on the abandoned buildings being removed.
- The safety and liability concerns associated with the buildings create a dangerous environment for employees and visitors.
- The Genesee Brewery, is privately funded, and does not have additional resources available for restoration projects beyond the one $2.6 million identified.